CREATIVE ADVERTISING
Duration
2 months
Practice
on real problems
Online
at a convenient time
Access to the course
forever
Advertising
is information disseminated in any way, in any form and using any means, addressed to an indefinite circle of people and aimed at attracting attention to the object of advertising, generating or maintaining interest in it and promoting it on the market.
Marketers and aspiring creators
Learn to create creative proposals for brands. You will be able to launch original advertising campaigns that will attract the attention of your audience.
Copywriters and SMM specialists
Learn how to write creative texts. You will be able to create engaging and memorable content for any tasks and promotion channels.
Brand and PR managers
You will understand how to effectively promote companies using creativity: organize original promotions and build a brand image.
What will you learn:
Form creative strategies
You will understand how to analyze your target audience and competitors. You can draw attention to the brand and highlight its benefits.
Brief customers
Learn to draw up briefs for the customer and correctly understand the brand’s mission.
Come up with ideas for advertising campaigns
Learn to create creativity using different techniques. You will be able to launch more effective advertising campaigns.
Implement creative ideas
You will learn how to bring creative ideas to life: adapt them for different channels and select tools.
Evaluate a creative idea
You will understand how a good creative idea differs from a bad one. You will be able to check creatives before implementation so as not to waste your budget.
Present creative ideas
You will understand how to package a creative idea into a presentation and present it to the customer.
How the training works
Feedback
Curators check assignments. These are experts on the topic of the course. They will help you with difficult tasks and tell you how to improve your projects. You can communicate with reviewing curators directly on the platform.
Theory
The courses consist of thematic videos of varying lengths. Watch them anytime, anywhere. Access is unlimited, so you can always come back and repeat the theory.
Practice
We believe that skills can only be developed through practice. Therefore, after theory, practical work or a test awaits you. All tasks are close to real ones – you can proudly put them in your portfolio.